Heritage & logo
Our name and logo successfully combines our company’s 100-year plus heritage and its commitment to advanced EV technology.
The logo reconnects us with our past, whilst making a bold statement about our future, embodying the spirit and identity of a British automotive icon in the form of a purposeful winged horse.
- The inspiration for the new brand logo came from a combination of our history, that of the taxi trade, and mythology
- At the heart is the horse. The horse is where the taxi trade first began, with the horse and cart used to move people around the world
- The horse displays many of the characteristics of LEVC’s products and the people that drive them; reliable, trustworthy, safe and always there to help & assist
- The inspiration for the wings came from Pegasus; always there to help the Hero, go where others can’t go and do things others cannot.
TO BECOME THE LEADING GREEN COMMERCIAL MOBILITY PROVIDER
From the core, we are a progressive, forward-looking company, respectfully aware of our past and the vision of our founders: to make vehicles that are the defining statement in their class. We remain committed and true to this concept, but also to growing our reach and brand across global markets.
That vision comes with a renewed responsibility to the environment. Our vehicles must meet the strictest emission standards in the world. Through the use of integrated EV technology and advanced materials, even the iconic black cab has gone green.
We will focus on major cities around the world that face the same challenges related to urbanization, poor air quality and the growing demand for safe, accessible point to point mobility.
A COMMITMENT TO THE ENVIRONMENT
With renewed focus on the negative effects of diesel engines, and restrictive legislation demanding new technology like zero emission vehicles, we are proud to be at the forefront of the move towards a greener future. Throughout our history, we have been driven by passenger needs. Now, the needs of the planet drive us, too.
As you might expect from the makers of next-generation electric vehicles, even our new factory has been built and designed to be green. Roof and groundwater is recycled, feeding a network of naturalised ponds that are home to numerous species, including protected rarities like the great crested newt. In fact, all water used on site is purified and recycled in this way.
LEVC are committed to making a positive difference and impact through technology and policy. By working with city planners and administrators, we can map out a better urban future, with our greener vehicles being the key.
We’ll help them meet clean air goals through zero-emission capability, and reduce traffic congestion with higher passenger capacities and class-leading maneuverability.
It is hard to imagine any backdrop of a movie or television programme set in London that doesn’t feature one of our vehicles. From Carry on Camping, to Captain America: Civil War, London, and Great Britain are often depicted on screen by the inclusion of just one vehicle: the iconic black cab.
During the closing ceremony of the London 2012 Olympics, both the FX4 and TX4 featured in a dazzling celebration of the capital, set upon a stunning Union Jack stage.
Tootles the Taxi, the titular hero of a popular Ladybird (another great British icon) children’s book, has appeared as both an FX3 and an FX4 in progressive editions. It’s no understatement to say that generations have grown up knowing our vehicles from the earliest of starts.